Brief 📝
Hala Financing Internal Portal is an online platform designed to serve the Operation, Customer Care, Credit, and Risk departments within the organization. This portal streamlines various operational processes and provides essential tools and functionalities to enhance efficiency and decision-making across departments.
My Role 👩🏻🎨
As the product designer, I am responsible for:
Collaborating with stakeholders from different departments to gather requirements and understand their needs
Designing the user interface (UI) and user experience (UX) for the portal
Implementing design solutions that address specific departmental workflows and requirements
Process 👩🏻💻
Research and Discovery
Conducted stakeholder interviews with representatives from the Business, Operation, Customer Care, Credit, and Risk departments to gather requirements and understand pain points
Analyzed existing processes and workflows to identify areas for improvement and automation
Researched industry best practices and competitor solutions to inform the design process
Ideation and Wireframing
Created user flows to visualize the layout and structure of the internal portal, focusing on providing easy access to key functionalities for each department.
Design and Prototyping
Designed high-fidelity mockups using design tools like Figma
Testing and Iteration
Conducted usability tests with representatives from each department
Iterated on the design based on user feedback, making adjustments to improve usability, efficiency, and overall user experience
Implementation and Refinement
Collaborated with the development team to implement the design, ensuring that the final product meets the requirements and specifications outlined during the design phase
Challenges and Solutions 🥊
Challenge: Integration of Multiple Functions
Solution: Developed a cohesive design that integrates multiple functions and features, ensuring that users can access and navigate different tools and functionalities within the portal efficiently
Outcome and Impact 🏆
Improved Operational Efficiency: The portal streamlined various operational processes, resulting in increased efficiency and productivity across departments
Enhanced Decision-Making: Access to reporting and customer profiling tools empowered departments to make data-driven decisions, leading to improved business outcomes
