Brief 📝
Khotta is a platform designed to empower students in building their degree plans, tracking progress, and visualizing the impact of their decisions. The interface is tailored to resonate with the daily lives of students, providing a user-friendly and engaging experience.
My Role 👩🏻🎨
I have been the product designer for Khotta since 2020. My responsibilities encompassed every design aspect of the project, including:
Designing the user experience (UX)
Creating the user interface (UI)
Developing the landing page
Conducting competitive analysis and user research
Producing brochures, posters, and tutorials such as 👇:
Process 👩🏻💻
Research and Discovery
Conducted user interviews to understand student needs and pain points
Performed a competitive analysis to identify market gaps and opportunities
Ideation and Wireframing
Developed wireframes to outline the basic structure and layout of the platform
Design and Prototyping
Designed high-fidelity mockups using tools like Figma
Built interactive prototypes to test with users and gather feedback
Testing and Iteration
Conducted usability testing sessions with students to identify issues and areas for improvement
Iterated on designs based on feedback to enhance usability and functionality
Implementation and Refinement
Collaborated with developers to ensure design fidelity during implementation
Refined visual elements and user flows to enhance the overall user experience
Challenges and Solutions 🥊
Challenge: Engaging User Interface
Solution: Designed a visually appealing interface with student-friendly graphics and intuitive navigation to ensure users feel connected and engaged
Challenge: Complex Degree Planning
Solution: Developed a straightforward, step-by-step degree planning tool that simplifies the process and allows for easy adjustments
Challenge: Continuous Improvement
Solution: Established a feedback loop with users to continuously gather insights and make iterative improvements to the platform
Awards and Impact 🏆
Positive User Feedback: Received overwhelmingly positive feedback from students, highlighting the ease of use and helpfulness of the platform. Please check this (👉🏻 tweet)
Increased Engagement: Observed a significant increase in student engagement and interaction with the platform.
Awards and Recognition: Khotta has been recognized in several educational technology forums for its innovative approach and design excellence. Please check this (👉🏻 tweet)
