Brief 📝
Investor Portal of Hala Financing is an online platform designed to connect investors with a diverse range of small businesses seeking funding. This platform offers investors the opportunity to discover and invest in promising ventures, driving innovation and economic growth.
My Role 👩🏻🎨
As a product designer, I was responsible for:
Designing the entire user experience (UX) and user interface (UI) for the web app.
Creating detailed designs that effectively communicate the benefits of the investment platform and guide investors through the registration process
Process 👩🏻💻
Research and Discovery
Collaborated with the business development team to identify potential investment opportunities and understand investor preferences
Conducted market research to analyze investment trends and competitor platforms
Identified regulatory requirements that affect the design, including those set by the Saudi Arabian Monetary Authority (SAMA), to ensure compliance with regulations
Ideation and Wireframing
Created wireframes to map out the layout and structure of the investor web app
Developed user personas to represent different types of investors and tailor the design to their needs and preferences
Design and Prototyping
Designed high-fidelity mockups using Figma, emphasizing a trustworthy interface that inspires confidence in investors.
Implementation and Refinement
Collaborated with the development team to ensure the successful implementation of the design, considering technical constraints and requirements.
Challenges and Solutions 🥊
Challenge: Regulatory Compliance
Solution: Ensured that the design of the web app complied with all relevant investment laws and regulations, implementing necessary features and safeguards to protect investors.
Outcome and Impact 🏆
Increased Investment Opportunities: The Hala Financing Investor Web App provided investors with access to a diverse range of investment opportunities, driving innovation and economic growth.
Positive User Feedback: Received positive feedback from investors for the intuitive design and seamless investment process.
Regulatory Approval: Obtained approval from regulatory authorities to launch the product, demonstrating compliance with investment regulations.
