Brief 📝
Khotta Landing Page serves as the gateway to the Khotta Platform, offering students a glimpse into its features and benefits. The landing page effectively communicates Khotta's mission of empowering students in academic planning and decision-making.
My Role 👩🏻🎨
As a product designer, I was responsible for:
Designing the UI/UX to highlight Khotta's value proposition and sign-up in the platform
Implementing the design using Webflow, leveraging its visual and motion capabilities
Utilizing Weglot for translation, ensuring accessibility across English and Arabic languages
Process 👩🏻💻
Research and Discovery
Conduct interviews with stakeholders
Analyzed competitor landing pages for insights
Explored design trends for effective communication
Design and Prototyping
Created high-fidelity mockups in Webflow, aligning with Khotta's branding
Implemented interactive elements for enhanced engagement
Utilized Weglot for multilingual support
Testing and Refinement
Conducted usability tests to optimize clarity and engagement
Iterated based on user feedback and performance metrics
Challenges and Solutions 🥊
Challenge: Multilingual Support
Solution: Leveraged Weglot for translation was not super easy, especially customizing the button came with the Weglot pack to match the proposed Design
Outcome and Impact 🏆
Increased Engagement: Effectively communicated Khotta's value, driving user interest
Enhanced Accessibility: Multilingual support expanded the landing page's reach
Improved Conversion: Optimizations led to higher sign-up/Downloads rates
