Brief 📝
Hubs is a student clubs and events app designed to facilitate the management of student clubs and events within the university community. This platform serves as a central hub for club leaders to manage their clubs, members, internal tasks, and publish events. Additionally, it provides students with easy access to upcoming events and allows them to register for attendance.
My Role 👩🏻🎨
As the product designer, I was responsible for:
Designing the user interface (UI) and user experience (UX) for both club leaders and students
Integrating gamification elements to enhance user engagement and incentivize participation
Incorporating new trends such as limited access to certain features, based on student needs and feedback, to enhance the app's appeal
Process 👩🏻💻
Research and Discovery
Conducted interviews with club leaders and students to understand their needs, pain points, and preferences
Analyzed existing club management platforms and event management systems to identify opportunities for improvement and innovation
Ideation and Wireframing
Brainstormed ideas for integrating gamification elements into the platform to enhance user engagement and foster a sense of community
Explored the concept of limited access features to tailor the platform to the specific needs and interests of different user groups
Design and Prototyping
Designed high-fidelity mockups using design tools like Figma
Created interactive prototypes to simulate user interactions and gather feedback from stakeholders
Testing and Iteration
Conducted usability tests with club leaders and students
Iterated on the design based on user feedback, refining features and functionality
Implementation and Refinement
Collaborated with the development team to implement the design
Continued to refine the design based on user feedback
Challenges and Solutions 🥊
Challenge: Integrating Gamification
Solution: Developed a gamification strategy that aligns with the platform's goals and user engagement objectives, incorporating elements that motivate users to participate and interact with the platform
Outcome and Impact 🏆
Increased User Engagement: The integration of gamification elements resulted in increased user engagement and participation, fostering a sense of community among club members and students
Adaptability and Innovation: By following new trends and incorporating limited access features, the platform was able to adapt to the evolving needs of students and provide a more personalized and engaging experience.
